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About
What determines buyer behavior? What’s the best way to promote a product? 这些都是市场营销中的重要问题,而市场营销是盈利的基本业务功能, non-profit and public sectors. In Appalachian State University’s Marketing (BSBA) degree program, 学生将学习如何推动行业举措,提高客户满意度和保留率, contribute to company profits and build connections with suppliers, distributors and the community.
Housed in the Walker College of Business Department of Marketing and Supply Chain Management, 本专业为毕业生的职业生涯打下坚实的商业基础,并具备销售和市场营销方面的专业知识. In this degree program, you will examine topics such as product management, marketing research, promotions, elements of sound price decisions, product distribution, the underlying determinants of buyer behavior, and the social and ethical considerations of marketing decisions. Practical experience is a strong-point of Appalachian’s program, with students encouraged to complete an internship, 参加地区性和全国性的比赛,并与业内专业人士建立联系.
After Graduation
Employment: Recent employers include CBS Sports Radio, E&J Gallo, Ralph Lauren, State Farm, Disney, GEICO, Red Ventures和Target.
People
Minors
许多市场营销专业的学生选择沃克商学院的管理或供应链管理或传播系的公共关系作为市场营销课程的第二个学习领域.
Engagement Outside the Classroom
American Marketing Association – The largest marketing association in North America, 这个专业协会是为从事全球市场营销教学和研究实践的个人和组织而设立的. AMA的澳门新濠娱乐开户分会是校园内唯一的专业营销俱乐部,对所有专业的学生开放.
Global Learning
澳门新濠娱乐开户致力于向学生介绍不同的文化并教授他们 how to live and interact in a global society.
所有商科学生都符合国际要求,而且越来越多的人选择这样做 study abroad through a wide variety of exchange programs. 学院与全球各地的大学保持合作关系,并继续在新兴市场拓展开创性的机会.
Admission Requirements
在沃克商学院申报专业的要求是详细的 here.
Why Appalachian?
- 澳门赌场导航娱乐市场营销专业的学生经常参加地区性和全国性的比赛, such as the National Collegiate Sales Competition.
- 专家教师提供实用的商业知识和营销原则的实际应用.
- The Department of Marketing and Supply Chain Management offers a minor in marketing for non-business majors.
- The Truist Student Leadership Center offers consultation to all business majors on choosing a career, preparing for interviews and exploring internships and employment.
Location
Boone and Hickory
Careers
- Account Representative
- Advertising Executive
- Brand Manager
- Comparison Shopper
- Consumer Affairs Specialist
- Customer Service Manager
- Distribution Manager
- Franchise Specialist
- Fund-raiser
- Internet Marketing Specialist
- Market Representative
- Marketing Field Coordinator
- Marketing Researcher
- Merchandising Manager
- Non-Profit Organization Manager
- Promotions Director
- Public Relations Manager
- Retail Manager
- Sales Agent
- Sales Manager
- Social Media Manager
Contacts
Department of Marketing and Supply Chain Management
James E. Stoddard
Chair
stoddardje@gharsocho.com
828-262-6191